The Main Street Mission

Brand Vision

Living la Vida Mosaic

Brand Positioning

Downtown Levelland is “living the life mosaic; “making genuine connections through various mediums that bring all people together to create something beautiful. 


The Levelland Square will be a vibrant destination with treasured businesses that provide unique shopping opportunities, memorable entertainment options, and cultural culinary experiences in a revitalized historic district, that places importance on accessibility and diversity.


To revitalize and preserve the Levelland Main Street District by attracting visitors and unique businesses, creating inclusive quality of life events and opportunities for all, and promoting our historic integrity through the utilization of the four-point approach (design, economic vitality, organization, and promotion), and strategic transformational strategies.